I regularly work at home, at cafes, co-working spaces or – now it is warming up – in parks. This way of working allows me to be get inspiration from different environments, get silence when I want it, work with people when I need it and also make it to the bank when it is actually open. Last week I also found productivity in a Melbourne laneway (True. Hub Melbourne shifted all their furniture outside for the day and it was superb).
Adoption is something that we do with purpose and acknowledgement. We adopt a new technology, device, way of being. As something sweeps through the adoption curve there are the innovators, the early adopters, the majority and the laggards. Initially you notice the physical signs of adoption – the iPads, the bikram yoga studios, the free wifi signs, the quinoa on the menu. But as these trends gain momentum we not only adopt but also adapt. We become less aware of these physical signs of disruption as they become part of our norm.
As something increasingly becomes more visible in our lives it simultaneously becomes invisible.
Take the internet for example. With smart phones, the accessibility of wifi networks and advertising calls to action we are constantly surrounded by and reminded of the internet hundreds of times a day. The connection to the internet itself however, is almost invisible. Previously we accessed a dial up connection from the home or office by a desk top computer. Now you turn on your phone, iPad, or laptop and are immediately online without even being made aware of the necessity to connect. The internet is just there. Invisible.
Everyday I work with people that are rolling out Yammer across their organisation. They are building it’s visibility across departments as the place for communication and collaboration. The concept of an enterprise social network is powering through the adoption curve. It is currently disruptive and visible. But once it reaches the point of full adoption and it becomes the place of familiarity that people go to get work done, like other things that reach saturation, it will become invisible. The platform itself dissolves into the background and it is the conversations, the content and the people that are the central focal point and become visible. People forget they are using an enterprise social network, they are just working in a collaborative space and better connected to their colleagues than ever before.
If full adoption equals invisibility how does a technology or product continue to be disruptive once it has reached 100% adoption?
They continue to innovate and evolve. Yammer for example, releases on a weekly development schedule. They push people to adopt and adapt. They don’t sit back, relax and bask in the invisibility.They keep pushing the boundaries. You remain invisible for too long and you become irrelevant.
A fantastic event held at Crown on Thursday 29th March.
The afternoon kicked off with a keynote presentation from Simon Terry, CEO, HICAPS at NAB. He showed screen grabs of their internal NAB Yammer network, and the slides he chose to share were actually crowdsourced on Yammer itself. Awesomely admirable. A well stocked panel discussion followed including Pete Williams, CEO Deloitte Digital, Bernie Sheehan, Digital Skills Development Manager at the ABC, and Annabel Rees, Head of People, OAMPS. The best way to sum it up was with sharing the live discussion that occurred during the event.
So this was Yammer on Tour Melbourne…
To be able to love the work you do, and the people that you do it with is rare and special. I have been lucky enough to go from one great organisation which is changing peoples lives, to another great organisation which is also dramatically impacting millions of people, just in a very different way. I have just spent the last week over in San Francisco at the Yammer head office. The Enterprise Social Network that is changing the face of businesses. They are bringing together some of the sharpest minds in the world and creating a powerful tool in a very unique manner. And people genuinely love what they do. It is something fun, exciting and challenging to be part of.
An article published online this week showed photos of an after hours tour inside the Yammer head office and a video of the infamous deployment routine that happens every Friday night – something which depicts and defines the Yammer culture. Innovative, efficient and memorable.
Out of longstanding tradition based on superstition, the team blasts Europe’s “The Final Countdown” over the stereo for the entire deployment process. As the code base has grown, deploys have taken longer — they can last up to an hour. So they’ve created a “Final Countdown” playlist with versions in every imaginable language, remix, and cover.