One day in the life of the world: The 11 Eleven Project

Would it be possible to document one day in the life of the world?

Not just my day, or your day, but a day in the world. It almost makes my brain hurt. Imagine capturing every culture, every language, every religion, every taste, every smell, every conversation, every argument, every journey, and every sneeze. All in a nice little package. An undeniably big task and perhaps an insurmountable challenge, but how amazing would it be? And that is just what The 11 Eleven Project is attempting to do.


When the ones align, there is one chance, to document one day, in the life of one world.

The 11 Eleven Project will commemorate the 11/11/11 by collecting and collating footage from all over the world. For 24 hours, anyone who has access to a film, video or digital camera, microphone, mobile, or email is asked to create a day in the life of their world and send their footage in. This will then be edited into a documentary, a music album, a photo story, an iphone app and an online resource. A story will be told about what happened in the world on the 11/11/11 and you can be part of it.

The perfect use of digital technology and the internet.

Bridging the geographical, cultural, ethnic and religious boundaries to document, realise and celebrate our similarities and our differences and to find out what unites us as human beings.

Happy snap your way through the 11th November and support this collaborative project. Your sneeze could make the final cut.

Find out more over here.

If you were a colour, what colour would you be…

Nothing like a simple, interactive campaign with small, set donations where you get something back to engage the masses. The new ‘Own a colour’ campaign by UNICEF and Dulux does just this. For one pound, you can purchase and name a colour. The money raised goes to UNICEF and they are aiming to name all 16.7 million colours. So far the money raised is just over £70,000.

Although it is more about getting to name a colour after your dog than giving money to UNICEF, it is great to see an innovative partnership.

The title ‘own a color’ sells the personal benefit, not the humanitarian one.

But there is nothing wrong with this. People are tired of hearing ‘save a life’, so tapping into the I-get-something-back mentality makes it work. There is an underlying connection of missions – Dulux ‘add colour to peoples lives’ and this campaign allows you to add colour to a child’s life. Nice. Check it out over here.