Everyone has seen the ‘original’ series of old spice ads – now chocking up over 16 million views. Not bad for a guy who smells like Grandma’s Christmas biscuits.
World Vision pounced and last week released their own version. A little cringe worthy. Put on a shirt is the first thought that came to mind. But impressive all the same to see a religiously founded NGO reproduce a viral man-spray video, and get their CEO to take his shirt off. The jury is still out on whether they received an increase in donations, but with now over 26,000 views and no media investment it is a online success in the non-profit arena. Hats off to Tim and World Vision for ignoring the red tape that often prevents immediate campaigns such as this.
Does this make you want to donate? (or just give Tim a gym membership?)