Earlier this week PayPal added a donation feature to their iphone app. It lets people donate to more than 23,000 charities in the U.K, U.S. and Canada.

Their aim is to simplify the donation process to allow charities to reach more donors.

Will it open the doors to a new segment of donors? Or are people either givers or not, regardless of how easy it might be for them to open their digital wallet? An interesting one to keep an eye on. Good work PayPal.