Connected. But how much wifi does one coffee buy you?

Sitting in a cafe this afternoon, enjoying a coffee and tapping away on my computer, I looked around to notice that the other five customers looked just like me. A beverage, no food, and making the most of the free wifi.

It was a great little cafe in Bondi. A cute place, nice decor, rustic furniture, beautiful view, cruisy tunes and a quality menu.

But it seemed none of these draw cards were what got the visitors in the door – the golden ticket was the free wifi.

Of course it is a combination and the whole package is great. But the fact that there was no food to be seen and the tables near the power points not with a view were in the highest demand does say something about our priorities.

It got me thinking – if I had a cafe would I provide free wifi?

Yeah I probably would.  It helps feed that lounge room feeling where people are comfortable to stay for prolonged periods of time and you are happy to have them. I wonder though if it pays off on the books – the solo visitors that have one coffee over three hours, take up table space and burn through your download?

So my question is – how long is too long to stay and work from a cafe? What is justified and what is just plain rude? How much wifi time does a single flat white buy you in this connected world?

*On a side note – I wrote this blog post while I was at the cafe, Chapter One Wine & Coffee Room, and after all this thought I decided to order a glass of wine and some Sicilian olives, grissini and Spanish anchovies. It was a nice place and I felt my three hours of wifi was worth more than $3.80.

For the month of March I am writing a blog post every day as part of #b03. Thanks to Steve for the challenge.

One thought on “Connected. But how much wifi does one coffee buy you?

  1. Ah Sarah:

    You’re one of the good ones. It’s great to see someone ponder the etiquette of working at a Coffice. It’s on many minds nowadays and I’m glad you decided to buy some more time, as it were.

    If I worked from an independently owned coffee shop, as you were, I too would make sure to buy items throughout my stay. The owners of said shops have bills to pay and family mouths to feed (including their own).

    Good on ya for (inadvertently) supporting them the way you did.

    Sam Title
    Chief Executive Cofficer

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